SAINT JULIAN'S BAY, MALTA
DESTINATION
IS BACK
APRIL 29TH - MAY 2ND 2025
EVENT OVERVIEW
A WORLD OF INSPIRATION IN ONE SUN DRENCHED LOCATION
The most prestigious, internationally recognized event in the hairdressing industry is back by popular demand, new and reimagined. This year WELLA PROFESSIONALS have chosen the beautiful country of MALTA.
AGENDA
3-DAYS OF SHOWS, INNOVATION, EDUCATION, CELEBRATION AND INSPIRATION FROM THE BEST HAIR PROFESSIONALS IN THE WORLD.
DAY 1
An opportunity to explore the Brand Boulevard, engage with top partners, immerse yourself in the world of Wella, and discover the exciting agenda of the Brand Boulevard.
DAY 2
An opportunity to explore the Brand Boulevard, connect with top-tier partners, immerse yourself in the world of Wella, and enjoy demos, meet-and-greets, and exclusive signature services from Wella Professionals.
DAY 3
An opportunity to explore the Brand Boulevard, connect with top-tier partners, immerse yourself in the world of Wella, and enjoy demos, meet-and-greets, and exclusive signature services from Wella Professionals.